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Articles U.S. News & World Report Drawing on the work of psychologists, education researchers, and political scientists, the Heaths identify six traits they think all great ideas--from urban legends to public policy to product design--have in common. Call it The Tipping Point for the How to Win Friends and Influence People set. The Heaths' own big idea is already generating business school buzz.
Time Magazine The Heaths trumpet the notion that certain ideas are "sticky"--a term plucked from The Tipping Point, Malcolm Gladwell's tome about how ideas and behaviors catch on in society. Gladwell, whom the Heath brothers revere, writes about "the stickiness factor" but never fully fleshes out what makes an idea sticky. That's where Chip and Dan come in. Finding insight in fields as disparate as psychology, politics, screenwriting, economics, folklore and epidemiology, they deconstruct sticky ideas--from Bill Clinton's 1992 campaign classic "It's the economy, stupid" to the way Jane Elliott taught the civil rights movement to third-graders in an all-white Iowa town (see next page). At the same time, they lay out a blueprint for engineering your own sticky ideas, whether your goal is to stop teen smoking, sell more soap or get your boss to take you seriously. Barbara Kiviat
Inc. Magazine
ManageSmarter
Harvard Business Review
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