In Made To Stick, we talk about situations where communicators had to make people experience something, because talking about it was inadequate. We talk about an elementary school teacher who made her students experience prejudice. We talk about how HP got its engineers to experience the value its technology could bring to Disney. We talk […]
Archive for December, 2006
Diversity, felt
Published by December 20th, 2006 in General, Simplicity, Concreteness, Credibility and Emotion. 0 CommentsNon-sticky titles
Published by December 20th, 2006 in General, Simplicity, Unexpectedness, Concreteness and Curse of Knowledge. 1 CommentPhil Dusenberry, an advertising luminary, wrote a book that, by all accounts, was well-written, insightful, and full of fascinating industry scuttlebutt. It should have been a big hit. But first the book had to be titled. And, after a long series of negotiations and compromises, the parties involved decided to name the book “Then We […]
How do you demonstrate ignorance? Go to the source.
Published by December 20th, 2006 in General, Unexpectedness, Concreteness and Credibility. 1 CommentImagine it’s your belief that American policymakers cannot possibly formulate effective policy in Iraq because they lack fundamental knowledge about the region and its players. You believe it’s as loony as someone writing an NFL game plan without knowing a cornerback from a quarterback. Except with stakes that are radically higher.
How would you get this […]
Making calories stick
Published by December 17th, 2006 in General, Simplicity, Unexpectedness and Concreteness. 1 CommentDo people know how many calories they should be consuming on a daily basis to maintain their weight? And do they have an intuition about how many calories are in the food items they’re consuming?
No and no, according to this interesting NYT article. Many restaurants in New York City will soon have to display calorie […]
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