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Here’s what’s on the agenda soon. Come. Bring friends. Hell, you can buy Freakonomics for all we care, just show up at the event. We’ll even sign your copy of Freakonomics if that helps.
Talk/signing: Mon Jan 29, 7pm ET, Dan at Regulator Bookshop in Durham, NC
Talk/signing: Mon Jan 29, 7:30pm PT, Chip at Books, Inc. in […]
Clarke Ching sent over a link to the Penn & Teller show Bullshit! The Numbers. (30-min Google video) There’s some great stuff here — some cockroach wrangling, some binge-eating, some live street cons, some cursing at Frank Luntz, and a hidden-camera expose of a timeshare salesman. The theme is the way numbers, especially big ones, […]
This piece, entitled “Help, I’m Surrounded by Jerks,” somehow manages not to mention Bob Sutton’s soon-to-be-released book The No Asshole Rule, which would seem to be the obvious place to start on the topic. In any case, The No Asshole Rule is one hell of a book. I have loved Bob Sutton’s work […]
Interesting teaser article on Pinker’s new book The Stuff of Thought, due out this fall.
“We have to do two things with language. We’ve got to convey a message and we’ve got to negotiate what kind of social relationship we have with someone,” Pinker says in a telephone interview from his home in Cambridge, Mass.
Even something […]
Via the always-interesting Mojo Mom, a link to an interview with the professional “sensory analyst” Pat Patterson. As described by MM: “Imagine a day at work where you eat dry dog food and rate how meaty it is, and describe the smell of used cat litter. Pat has traveled to New Jersey to feel […]
It’s impossible to have an intuitive feel for a big number, like $1.2 trillion. It puts our intuition on TILT. We have a very real sense of how $1,200 is different than $200. With $1,200, you can make a mortgage payment (at least in my part of the country). With $200, you pay the cable […]
When I read this fabulous Amy Sutherland piece in the Times last June, my Stickiness Radar started blazing. In fact, I wasn’t even aware that I HAD a Stickiness Radar until that moment. Much less that it could “blaze.” Does a radar “blaze”? Doubtful.
Sutherland discusses how, in the course of studying the methods used to train exotic […]
We worked with Guy Kawasaki (and the folks at Electric Pulp) to create a “Stickiness Aptitude Test.” It’s designed for entrepreneurs who want to assess the stickiness of their message. Check it out!
Also we had an interesting Q&A with him, including some discussion of the stickiness of products. In non-Made To Stick news, here’s a great blow-by-blow analysis of […]
This is from an email that I want to frame and put above the mantle:
“I am the president of a power tool company. I read your book on Monday on a flight from Charlotte, NC to San Jose, CA. I had a customer meeting on Tuesday and had to completely change my pitch. Instead of […]
I was in an airport bathroom recently, and here’s what I saw: A bunch of grown men, standing in front of a row of sinks, who were flapping their arms, contorting their hands, and waggling their fingers. Beseeching the faucet for water. Beseeching the dispenser for a paper towel. Often they succeeded. […]
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