There are two bloggers who have done multi-post series on Made to Stick recently — they are nice introductions to the book and its concepts for people who haven’t read it. I am learning a lot from the insights that they are bringing to the book.
First, there’s Cam Beck at ChaosScenario. Here are the MTS-related […]
Archive for March, 2007
Insights & summaries
Published by March 31st, 2007 in General, Simplicity, Unexpectedness, Concreteness, Credibility, Emotion and Story. 4 CommentsAlive > Dead
Published by March 29th, 2007 in General, Simplicity, Unexpectedness, Concreteness, Credibility and Teachers. 1 CommentIt’s a surprising fact, a fact that warns of overpopulation and a world teetering on the edge of exhaustion: The number of people alive today outnumber all those who have ever lived.
And it’s dead wrong. Ciara Curtin in the Scientific American does a nice dismantling of this urban legend.
Why did this falsehood spread? It has […]
Boing Boing likes our cover
Published by March 29th, 2007 in General, Concreteness, Emotion and Book news. 7 CommentsCory Doctorow likes the duct tape on our cover. Cool. I’ve been a Boing Boing fan for years — was quite a nice surprise to see a familiar image there.
There were some early cover designs of the book that included Post-It Notes. And we were thinking, is there anything less sticky than a Post-It? Isn’t […]
Writing a more concrete online dating profile
Published by March 28th, 2007 in General, Unexpectedness, Concreteness and Story. 1 CommentIn our Fast Company column this month, called “Polarize Me,” [which isn’t avail online to non-subscribers but is referenced by the MM Maven here and by Brady Whalen here] Chip and I poke fun at people whose online dating profiles are terminally abstract and bland. Go ahead, do a quick search — you’ll see an infinite number of headlines […]
The slowest-spreading celebrity rumors
Published by March 14th, 2007 in General, Concreteness, Credibility and Emotion. 0 CommentsFrom The Onion, celebrity gossip that doesn’t stick.
Who’s the Exaggerator?
Published by March 12th, 2007 in General, Simplicity, Concreteness and Credibility. 6 CommentsWhat, exactly, is William J. Broad trying to say in this NYT piece? The gist seems to be: Scientists are disputing the alarmist claims of Al Gore’s global-warming movie An Inconvenient Truth! Except for the many world-class scientists who, er, strongly support it. And except for the many others who might quibble at the edges […]
If you’ve read our book, the high-concept pitch for this story is: A Connection Plot meets Unexpectedness… (If you haven’t, ignore that line and just read this cool elephant story.)
From an email that’s making the rounds. (If you wrote this story, please contact us.)
I swore I would never pass along something like this, but this did […]
Suggested title for the sequel to Freakonomics:
SUPERFREAKONOMICS
Dubner & Levitt, it’s yours for the price of an autographed copy. And a shout-out to Rick James in the Acknowledgments.
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