Suggested title for the sequel to Freakonomics:
SUPERFREAKONOMICS
Dubner & Levitt, it’s yours for the price of an autographed copy. And a shout-out to Rick James in the Acknowledgments.
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Hi Chip & Dan:
Just wanted you to know that we started a series called “A Love Affair With Books” over at www.joyfuljubilantlearning.com. I got to kick things off today and did a VERY positive review of Made To Stick.
I have referred this book to many, many of my friends and find myself quoting it often in my work with student leaders. Thanks for writing such a great book.
Well, then, naturally Gladwell’s sequel must be called I’ve Fallen and I Can’t Get Up
Told you I was ill?
Well, if he’s going to write a sequel, why dilute the brand?
Sequenomics
Of course, there can be Geekonomics for the dot-commers, Leakenomics for the CIA types, Cheekenomics for those who collect old Coppertone ads - the possibilities for brand extension are both endless and, undoubtedly, unworthy of further consideration!
Steve, that is genius — I love Sequenomics!