There are two bloggers who have done multi-post series on Made to Stick recently — they are nice introductions to the book and its concepts for people who haven’t read it. I am learning a lot from the insights that they are bringing to the book.
First, there’s Cam Beck at ChaosScenario. Here are the MTS-related posts: Boil it down to just one thing. Get their attention and keep it. Hit your audience with a ton of bricks. Earning the trust of strangers. [Stay tuned to Cam’s blog for posts on Emotion and Stories.]
Then, there’s Katya Andresen from Network for Good, whose blog is a must-read for non-profit marketers. She shows how the principles in MTS can be applied to social enterprise marketing, which is something that Chip and I are passionate about. Here are the posts: Finding your core aka sweet spot. Go for the unexpected. Hang your message on hooks. Emotion and calculation.Â
Hey guys - Great job on the book. I’m honored that you read my little review, and I hope you found it adequate.
I’m looking forward to your sequel. You do have one in the works, right?
Thanks for highlighting the posts! I tried to come to your the Association of Fundraising Professionals session but was locked out because it was so popular. That is good news because you have so much wisdom for fundraisers.
Is there a book club guide anyone has pieced together? I run a corporate book club for managers and other leaders and I would like to use this book. Has anyone you know of used the book in this way?
Wow! I laughed, I cried, I couldn’t put down the book. I read a lot of business books but none have been as engaging and as compelling as yours. Most impressively, you followed your own advice in constructing each chapter. In the end, I will remember the principles because of your assembled stories! Thank you.