From the top of a story on Wal-Mart in today’s NYT:
“A confidential report prepared for senior executives at Wal-Mart Stores concludes, in stark terms, that the chain’s traditional strengths — its reputation for discounts, its all-in-one shopping format and its enormous selection — ‘work against us’ as it tries to move upscale.”
In other news, a […]
Archive for May, 2007
Made to Stick selected for the MarketingProfs Book Club!
Published by May 16th, 2007 in General. 1 CommentI’m very excited to announce that our book has been selected for the MarketingProfs Book Club! This will be a great chance to discuss the ideas in the book and talk shop about making ideas stick. Why is Jared so damn sticky? What are some of the worst SuperBowl ads in recent memory? How did Hamburger […]
Analogies at Clif Bar
Published by May 11th, 2007 in General, Simplicity, Concreteness and Story. 2 CommentsCheck out Gavin Baker’s post discussing an interview with Gary Erickson, the founder/owner of Clif Bar. One quote from Erickson: “For me, stories are useful for a couple of reasons. First is, I’m not very technical when it comes to business. I can talk a bit of techno-language and theory, but it’s boring. Second, people […]
On mission statements
Published by May 3rd, 2007 in General, Simplicity, Concreteness and Curse of Knowledge. 6 CommentsHere’s an excerpt from a punchy, funny book review by Richard J. Tofel that you won’t be able to read because it’s in the WSJ. The book being reviewed is 101 Mission Statements from Top Companies by Jeffrey Abrahams. Chip and I are both continually shocked by the fact that the average corporate mission statement […]
Check out this NYT article from Sunday — there’s a great high-concept pitch in it. Thanks to John Moore for the link. The money excerpt:
In 2000, Mr. Barr and Nils B. Lahr, a former Microsoft engineer, started Synergy Sports Technology in Phoenix, to bring together for N.B.A. coaches fine-grained statistics matched with associated video clips. […]
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