http://www.madetostick.com/blog/2007/05/01/high-concept-alert/ Made to Stick Blog by Dan and Chip Heath Thu, 20 Nov 2008 23:40:35 +0000 http://wordpress.org/?v=2.0.5 http://www.madetostick.com/blog/2007/05/01/high-concept-alert/#comment-512 Thu, 03 May 2007 23:56:03 +0000 http://www.madetostick.com/blog/2007/05/01/high-concept-alert/#comment-512 yup, great point mark -- simplicity is always a lot more painful to execute than complexity. yup, great point mark — simplicity is always a lot more painful to execute than complexity.

]]> http://www.madetostick.com/blog/2007/05/01/high-concept-alert/#comment-509 Thu, 03 May 2007 19:38:15 +0000 http://www.madetostick.com/blog/2007/05/01/high-concept-alert/#comment-509 It's google for basketball, it's all in really that one pithy line as you said in your book. I work in advertising and it's a constant struggle to get people to stray from the business jargon path and just tell a compelling narrative. At the end of the day someone will probably only remember one sentence from your entire presentation. Just tell a story, but most importantly tell it well. Al Gore won an Oscar for best Powerpoint deck ever, we should all learn from that It’s google for basketball, it’s all in really that one pithy line as you said in your book. I work in advertising and it’s a constant struggle to get people to stray from the business jargon path and just tell a compelling narrative. At the end of the day someone will probably only remember one sentence from your entire presentation. Just tell a story, but most importantly tell it well. Al Gore won an Oscar for best Powerpoint deck ever, we should all learn from that

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