Check out Gavin Baker’s post discussing an interview with Gary Erickson, the founder/owner of Clif Bar. One quote from Erickson: “For me, stories are useful for a couple of reasons. First is, I’m not very technical when it comes to business. I can talk a bit of techno-language and theory, but it’s boring. Second, people relate to and remember stories. Their eyes roll back in their heads when you start talking theory, but stories are engaging. People are inspired by stories and parables.” And thanks to Gavin for linking the interview with our book!Â
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Stories are very powerful. I attended an Adobe eSeminar on Tuesday, with Timothy Stout from Hallmark, one of the creators of the infamous comical Hoops&YoYo eCard series. He gave us some insight into the technicalities involved in the Flash creation of the eCards. All of the design was very basic and simple. There were no gee wizz factors or special effects. Stout said, “The success of Hoops&YoYo comes from the great story, and that’s usually the case with all of our successful eCards.”
Dan- thanks for the link, and more importantly thanks for writing Made to Stick. I recommend it to everyone that asks me about a new book to read because of how simple, but amazing it is. Thanks again.