http://www.madetostick.com/blog/2007/05/11/analogies-at-clif-bar/ Made to Stick Blog by Dan and Chip Heath Thu, 20 Nov 2008 23:54:40 +0000 http://wordpress.org/?v=2.0.5 http://www.madetostick.com/blog/2007/05/11/analogies-at-clif-bar/#comment-631 Mon, 14 May 2007 13:32:09 +0000 http://www.madetostick.com/blog/2007/05/11/analogies-at-clif-bar/#comment-631 Dan- thanks for the link, and more importantly thanks for writing Made to Stick. I recommend it to everyone that asks me about a new book to read because of how simple, but amazing it is. Thanks again. Dan- thanks for the link, and more importantly thanks for writing Made to Stick. I recommend it to everyone that asks me about a new book to read because of how simple, but amazing it is. Thanks again.

]]> http://www.madetostick.com/blog/2007/05/11/analogies-at-clif-bar/#comment-587 Fri, 11 May 2007 19:52:49 +0000 http://www.madetostick.com/blog/2007/05/11/analogies-at-clif-bar/#comment-587 Stories are very powerful. I attended an Adobe eSeminar on Tuesday, with Timothy Stout from Hallmark, one of the creators of the infamous comical Hoops&YoYo eCard series. He gave us some insight into the technicalities involved in the Flash creation of the eCards. All of the design was very basic and simple. There were no gee wizz factors or special effects. Stout said, "The success of Hoops&YoYo comes from the great story, and that's usually the case with all of our successful eCards." Stories are very powerful. I attended an Adobe eSeminar on Tuesday, with Timothy Stout from Hallmark, one of the creators of the infamous comical Hoops&YoYo eCard series. He gave us some insight into the technicalities involved in the Flash creation of the eCards. All of the design was very basic and simple. There were no gee wizz factors or special effects. Stout said, “The success of Hoops&YoYo comes from the great story, and that’s usually the case with all of our successful eCards.”

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