I’m very excited to announce that our book has been selected for the MarketingProfs Book Club!� � This will be a great chance to discuss the ideas in the book and talk shop about making ideas stick. � Why is Jared so damn sticky?� What are some of the worst SuperBowl ads in recent memory? � How did Hamburger Helper’s brand manager get her team to build more empathy with the product’s core customers?� We will dive into questions like these, as well as non-marketing sticky ideas (e.g., Why do some of Aesop’s fables stick better than others?).� Should be good fun.�

I’d encourage anyone who likes the book to join in the fray. � And if you haven’t read the book, maybe you can get a free one – we’re giving away 50 signed copies for free to kick off the club. � (But move fast — to be eligible for a free book, you’ve got to sign up by Friday at 5pm PST).� All the details are right here, including a very cool “bonus” available to anyone who signs up.� See you in the Book Club!� (And a huge thanks to CK and Cam for making this possible.)

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