http://www.madetostick.com/blog/2007/06/04/the-value-of-concrete-details/ Authors' Blog by Dan and Chip Heath Fri, 05 Sep 2008 21:51:07 +0000 http://wordpress.org/?v=2.0.5 http://www.madetostick.com/blog/2007/06/04/the-value-of-concrete-details/#comment-931 Thu, 07 Jun 2007 02:25:35 +0000 http://www.madetostick.com/blog/2007/06/04/the-value-of-concrete-details/#comment-931 This is one of the highlights of your book. Concrete details make ideas stick. Whether it is a speech, an ad, or your next Powerpoint presentation, concrete details can make all the difference. This is one of the highlights of your book. Concrete details make ideas stick. Whether it is a speech, an ad, or your next Powerpoint presentation, concrete details can make all the difference.

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