Courtesy of Shawn Callahan, a sticky West Wing moment.
Archive for July, 2007
A C.J. Cragg moment
Published by July 31st, 2007 in Concreteness, Curse of Knowledge, Emotion, General, Simplicity and Unexpectedness. 0 CommentsA tale of two bottled-water stories
Published by July 19th, 2007 in Concreteness, Credibility, Emotion, General, Simplicity, Story and Unexpectedness. 9 CommentsI previously blogged about Charles Fishman’s insightful and thoroughly sticky piece on the bottled water industry. His main point: Our embrace of bottled water “is not a benign indulgence.”
Then I got this note from Mojo Mom, who I’m a big fan of:
Today I heard NY Times reporter Julia Moskin interviewed [about bottled water] on [...]
I’ll be a guest today on the American Marketing Association’s internet radio show, Marketing Matters Live! The time slot is Noon – 1pm Eastern. They will be taking calls, so anyone who has a hard question, please go to lunch during this time. More details here (as well as the link to [...]
Here are the links to our Fast Company columns to date. They make great weekend reading. Sort of.
July 2007: Leadership is a muscle. How is your attitude about your abilities affecting your success?
June 2007: Give ‘em something to talk about. Your product may be good, but will it spark a conversation?
May [...]
An ob/gyn on lectures that work
Published by July 13th, 2007 in Concreteness, Credibility, General, Simplicity and Teachers. 6 CommentsChip and I love this post by an ob/gyn, which is titled “Teaching medicine to residents and students.” Lots of concrete examples of good versus bad teaching techniques. In particular scroll down and read the author’s 4 different options for presenting the “differential diagnosis of amenorrhea” (from the “right way” to the “disaster”). [...]
Made to Stick: Now R-rated
Published by July 10th, 2007 in Book news, Concreteness, General and Unexpectedness. 6 CommentsTo my knowledge, no one, anywhere in the world, has ever used the word “sexy” to describe Made to Stick. I am pleased to announce, though, that our innovative publisher in Taiwan, Locus Publishing, has broken the sexy barrier. The cover of the book shows a strip of tape somewhere that you wouldn’t [...]
Charles Fishman on bottled water
Published by July 7th, 2007 in Concreteness, Credibility, General, Simplicity and Unexpectedness. 10 CommentsFishman, author of The Wal-Mart Effect, writes this month in Fast Company about our love of bottled water, which he says “is not a benign indulgence.”
Check out this quote:
In San Francisco, the municipal water comes from inside Yosemite National Park. It’s so good the EPA doesn’t require San Francisco to filter it. If you bought [...]
