http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/ Made to Stick Blog by Dan and Chip Heath Fri, 21 Nov 2008 01:21:15 +0000 http://wordpress.org/?v=2.0.5 http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-21760 Thu, 13 Nov 2008 05:22:57 +0000 http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-21760 Troy...you're right,many people are wound up way to tight,if someone wants bottled water from fiji, so what? They pay the price, the fijians have a job, shipping companies have freight, they're employees get paid, and on it goes. above every other consideration we must be free to make our own choices. Troy…you’re right,many people are wound up way to tight,if someone wants bottled water from fiji, so what? They pay the price, the fijians have a job, shipping companies have freight, they’re employees get paid, and on it goes. above every other consideration we must be free to make our own choices.

]]> http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-21759 Thu, 13 Nov 2008 05:15:05 +0000 http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-21759 Americans have spent profligately for years-myself included. the current downturn will soon begin to weed out alot of careless consumption. My wife and have cut back severely on all but essentials-and bottled water is hardly an essential. Americans have spent profligately for years-myself included. the current downturn will soon begin to weed out alot of careless consumption. My wife and have cut back severely on all but essentials-and bottled water is hardly an essential.

]]> http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-7303 Fri, 18 Jan 2008 20:59:39 +0000 http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-7303 Bottled water is convenient and that's why so many people drink it. If you are at a sports event, theatre, movies or the airport you may want to drink water and it's not enough just to have a drinking fountain. Sodas are the #1 consumed beverage and yet they get no heat for why we drink so much or how it is 'hurting' the environment and I wonder why? Water is better for you and I rather buy a bottle of water than a bottle of soda and I don't see anything wrong with that. If you like tap water you don't have to buy bottled water but I see nothing wrong with those of us that do. Bottled water is convenient and that’s why so many people drink it. If you are at a sports event, theatre, movies or the airport you may want to drink water and it’s not enough just to have a drinking fountain. Sodas are the #1 consumed beverage and yet they get no heat for why we drink so much or how it is ‘hurting’ the environment and I wonder why? Water is better for you and I rather buy a bottle of water than a bottle of soda and I don’t see anything wrong with that. If you like tap water you don’t have to buy bottled water but I see nothing wrong with those of us that do.

]]> http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-2000 Thu, 09 Aug 2007 21:36:28 +0000 http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-2000 Here's another unintended consequence: Because bottled water is so heavy relative to its volume, warehouse and distribution centers have had to purchase much larger fork lift trucks to move all those bottles around. Here's another increase in energy consumption. I know this because I spent a year managing a magazine called Material Handling Management; among our advertisers were those forklift vendors who had to produce all those heavy duty forklifts. Here’s another unintended consequence: Because bottled water is so heavy relative to its volume, warehouse and distribution centers have had to purchase much larger fork lift trucks to move all those bottles around. Here’s another increase in energy consumption.
I know this because I spent a year managing a magazine called Material Handling Management; among our advertisers were those forklift vendors who had to produce all those heavy duty forklifts.

]]> http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-1964 Wed, 08 Aug 2007 21:28:30 +0000 http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-1964 Here's another bottled water article: http://www.worldwatch.org/node/5063/ Here’s another bottled water article: http://www.worldwatch.org/node/5063/

]]> http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-1543 Tue, 24 Jul 2007 16:22:02 +0000 http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-1543 Fishman's article blew me away. I felt ashamed, ignorant and moved all at the same time. I would love to support Neau but their site is not in English. Even a few of those bottles would be a great way to get their word out. But I'm English only. Fishman’s article blew me away. I felt ashamed, ignorant and moved all at the same time. I would love to support Neau but their site is not in English. Even a few of those bottles would be a great way to get their word out. But I’m English only.

]]> http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-1539 Tue, 24 Jul 2007 12:08:42 +0000 http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-1539 I was with the Lipton Tea company in the 80's and 90's and watched the bottled water industry volcano; I thought then it was smoke and mirrors. I have to give them many marketing points and I'm sure there is much crossover between those consumers and 4Bucks'. I keep my money and drink tea! I was with the Lipton Tea company in the 80’s and 90’s
and watched the bottled water industry volcano; I thought then it was smoke and mirrors. I have to give them many marketing points and I’m sure there is much crossover between those consumers and 4Bucks’.
I keep my money and drink tea!

]]> http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-1496 Fri, 20 Jul 2007 09:10:18 +0000 http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-1496 I was in the bottled water industry for over 10 years and I drink tap water 99% of the time. I was in the bottled water industry for over 10 years and I drink tap water 99% of the time.

]]> http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-1477 Thu, 19 Jul 2007 17:36:46 +0000 http://www.madetostick.com/blog/2007/07/19/a-tale-of-two-bottled-water-stories/#comment-1477 I wonder if Fishman and his editors worked on the stickiness of the story, or is e just natuarally talented in this way. I wonder if Fishman and his editors worked on the stickiness of the story, or is e just natuarally talented in this way.

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