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Archive for September, 2007

Credibility from stating the obvious

From an article on nice-but-cheap bottles of wine in the NYT:
Let’s face it, you can find hundreds if not thousands of bottles in [the $10 or under category], down to the lowest of the low. We cannot try them all and say, “Here are the 10 best.” But we can give you some suggestions as [...]

Driving attendance at the church finance meeting

We got a note from David Foster of St. Timothy’s Episcopal Church in Mountain View, CA. He says: “I was tasked with doing a presentation on church finances. We have done these before with relatively low attendance.” So this year he tried something different. He put a quiz in the church [...]

A tale of candy woe

So I’m looking for some advice on an absurd situation that I have blundered myself into. Here’s the backstory: I was looking for some kind of fun giveaway related to the book. I had the profound insight that maybe the giveaway should relate to stickiness. So I Googled all manner of variations [...]