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Driving attendance at the church finance meeting

We got a note from David Foster of St. Timothy’s Episcopal Church in Mountain View, CA.  He says: “I was tasked with doing a presentation on church finances. We have done these before with relatively low attendance.” So this year he tried something different. He put a quiz in the church newsletter the week before the meeting, in hopes of creating some curiosity gaps. He asked questions like these:

  1. How much does St. Timothy’s spend to host coffee-hour after services in a year? (a) $3,500; (b) $8,000; (c) $8,750; (d) $9,250
  2. If income and expenses are on track with the budget, at the end of the year, we will have: (a) a large surplus; (b) a large deficit; (c) break even; (d) a small deficit.

David says attendance more than doubled this year, despite it being a year with no major financial news to report (i.e., a budget crisis).

I love this story because it shows how a little effort can make a big impact in even an ordinary, day-to-day situation. Thanks for letting us blog it, David!

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5 Comments »

Comment by David Rendall
2007-09-21 10:33:18

Great post. I just sent the link to all of my pastors. I gave a copy of the book to our senior pastor earlier this year. Now, you’ve given him a specific application that is relevant to his daily work. Thanks.

By the way, I’m working on the Australia problem. I’ve done some presentations there in the past and I’m checking with my contacts there.

Comment by Dan Heath
2007-09-21 12:35:42

thanks so much david!

 
 
2007-09-25 19:05:55

Wow! I love anecdotes that demonstrate how powerful simplicity is! I’m guessing that when David broke down financial information into manageable and understandable pieces, the church members felt more comfortable discussing the organization’s finances.

Great job, David, in reaching out to your congregation!

 
Comment by Nick Shelton
2007-09-28 07:53:17

Thanks for the example. We’re currently trying the same thing for a fund raiser.

Nick Shelton
Author of The American Truth

 
Comment by Jeff Lindsay
2007-09-29 20:01:46

Valuable story! Illustrates how the suspense of a mystery presented to people can engage them and drive action. Excellent follow on to some of the powerful ideas in your book. Absolutely love it, by the way!

 
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