Here’s a story from Dave Rendall, who has a blog called the Freak Factor. (I love his post that argues that if you’re getting rejected, you’re doing something right.)
I hadn’t seen Tammy in almost a year, when she approached me in the hallway. I was there to teach an evening class for non-traditional students. She told me […]
Archive for October, 2007
Tammy Is a Quitter
Published by October 23rd, 2007 in General, Simplicity, Concreteness, Credibility, Story, Curse of Knowledge and Teachers. 3 CommentsThe lightning and the lottery
Published by October 19th, 2007 in General, Unexpectedness, Concreteness, Credibility and Teachers. 2 CommentsI almost spit up my coffee when I got to the punchline on this one.
From Tony Pratt:
I’m a first year teacher (4th Grade) in the New Orleans Recovery School District. The one common thread that I’ve noticed between the lessons that have stuck was a relation to something the kids were familiar with or interested in. […]
Digital signal processing, made to stick
Published by October 17th, 2007 in General, Simplicity, Concreteness, Story, Curse of Knowledge and Teachers. 4 Comments[Preamble] If you ask someone to think of a sticky idea, a lot of times they’ll blurt out a slogan. ”Wassssup!” ”Just do it.” And, no question, these are sticky ideas. But because people tend to associate the notion of “stickiness” with things like slogans — i.e., short, punchy, cleverisms — they have a hard time imagining […]
The Screaming Man in the Four Stroke Engine
Published by October 12th, 2007 in General, Unexpectedness, Concreteness, Emotion, Story and Teachers. 2 CommentsHere’s one of our favorite stories so far from the “100 books for 100 stories” contest. There are still plenty of books to giveaway, so make sure to tell your teacher friends: Email us — heaths@fastcompany.com — a story of a lesson that stuck and we’ll ship you a free signed copy of our book. […]
[NOTE: This promotion is now over — we will be posting the accumulated stories soon!]
Calling all teachers! We want to trade you a free signed copy of Made to Stick for one of your stories. Here are the details.
We want your story of a classroom lesson that stuck. Maybe it’s one of yours, or […]
Oceanography, amplified
Published by October 3rd, 2007 in General, Unexpectedness, Concreteness, Credibility, Story and Teachers. 3 CommentsI conducted a workshop recently for high school science and math teachers. We were working together to find ways to make their lesson plans stickier. My favorite example came from a couple of teachers who were trying to revamp the oceanography unit. Below is my own paraphrasing of what they said:
“We weren’t happy with how our unit on oceanography went last year. […]
Typography Testable Credential
Published by October 3rd, 2007 in General and Credibility. 5 CommentsHow do you make your idea believable? You can get an external authority (the C. Everett Koop of your field) to vouch for it. You can use data and statistics. Or you can find a way to make your idea credible on its face. One technique for doing that is to use what we call a testable credential. A classic […]
Recent Comments