Most text books and lecturers have not been particularly strong in using the Made to Stick principles. As we move into the Information era this will surely change. How information is presented will make all the difference, regardless of the idea or subject matter.

With the Internet virtually everything we know is available or will be available on-line. Unlike the classroom setting the Internet gives people a choice. Information presented in the simplest, most understandable and most attractive form will get top priority. People will learn rather than be taught much of what they know.

Our school system was developed during the Agricultural era and most of the teaching methods used are still from that era. Back then most people did not continue on with advanced learning. Only the brightest and highly motivated continued to learn. Information presenters–teachers–had very little incentive to wrap their knowledge in an attractive format. Presenters of today and tomorrow will compete for the minds of the learners. Presenters who employ the principles in Made to Stick will have the advantage.