Here’s a story we received from Peri Chinoda, an AP & Honors World History Teacher at Hume Fogg Magnet High School in Nashville:
Background Information: In 1885 the Chancellor of Germany, Otto Bismarck, convened a meeting attended by 13 European colonial powers including the USA and the Ottoman Empire. The Africans whose land was to be […]
Archive for November, 2007
The Partition of Africa
Published by November 1st, 2007 in General, Unexpectedness, Concreteness, Emotion, Story and Teachers. 2 CommentsResearch: Stories make your brand stronger
Published by November 1st, 2007 in General, Emotion and Story. 1 CommentReaders of Made to Stick could have predicted this outcome, but it’s interesting nonetheless: Brandweek reports on a research study that concludes stories work better than product positioning in advertisements. [Thanks to Francois at Zoommedia for the link!]
From the article:
One such pattern was that a campaign like Bud’s iconic “Wassup” registered more powerfully with consumers […]
Wyoming Libraries Mudflap and Idea Judo
Published by November 1st, 2007 in General, Unexpectedness, Concreteness and Emotion. 0 CommentsCheck out this very clever campaign for Wyoming’s libraries. (One bumper sticker offers a more literate twist on a classic: “You can have my book when you pry it from my cold dead fingers.”) And the mudflap girl is a must-see (and, while it would be stretching it to call her a must-buy, she is indeed […]
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