http://www.madetostick.com/blog/2007/12/20/mercy-corpss-thoughtful-use-of-concreteness/ Authors' Blog by Dan and Chip Heath Fri, 05 Sep 2008 22:06:07 +0000 http://wordpress.org/?v=2.0.5 http://www.madetostick.com/blog/2007/12/20/mercy-corpss-thoughtful-use-of-concreteness/#comment-6986 Sun, 06 Jan 2008 23:35:31 +0000 http://www.madetostick.com/blog/2007/12/20/mercy-corpss-thoughtful-use-of-concreteness/#comment-6986 It also helps communicate the organization's desire to build long-term relationships with donors. Going the extra step to specify the impact of donors' gifts is a novel way to invoke the principle of <a href="http://en.wikipedia.org/wiki/Reciprocity_(social_psychology)" rel="nofollow">Reciprocity</a>. It also helps communicate the organization’s desire to build long-term relationships with donors. Going the extra step to specify the impact of donors’ gifts is a novel way to invoke the principle of Reciprocity.

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