Great video! I’m not sure the tagline at the end fits the video perfectly though. “Stop the bullets.” alone might be a stronger, simpler tie-in. Plus, it doesn’t automatically repel a large amount of the audience.

Given your title, at first I thought it was going to be a message about stopping abortion, using the last example as a way of demonstrating that life is precious and is not expendable as those other items are.

I did feel a pang of panic when I saw the beginning of the last example, and it took a second for it to sink in.

I was disappointed about the message because after a few seconds of thought, I concluded the analogy was weak, but it seems to have followed your book very well. Simple. Unexpected. Concrete. Emotional. Etc.

Overall, a swell piece of storytelling.

What a video. Thanks for sharing.

Strong! It fulfills all the elements that commit it to memory - whether or not I enjoy it. Very cleverly done.

I agree with Cam Beck, the abortion idea would have been stickier. Something at the end like: “End Abortion. Stop the smashing of babies’ brains in a mother’s womb.” …would be more memorable and go with the message better. But the graphics of the video were done awesomely.

Wow - it sure grabbed me. After the first couple of pictures exploded I thought “I don’t like seeing things explode” - then, when the boys picture popped I said out loud “oh no, don’t!!…” and then the words came up and it was very profound. And, what was strange was that when it started and the music came on my cat came running in from the other room and howled loudly through the whole video - not something he normally does, not sure what that says, but something was bothering him (an energy about it). He was silent immediately after it ended (ok…maybe he didn’t like the music, but I believe animals have a sixth sense about things).

Very impactful video.

Robin
http://www.firedupcareers.com

If the video represented a pragmatic view to us how fragile our life is, then the message is clear.

I think there is a difference between “attention-grabbing” and “sticky.” This strikes me as the former, but not the latter. What is the message that is supposed to stick? “It’s cool watching somethingthing explode, but not cool when the something is a person?”

I think the thing that really makes this not sticky is that there is no trigger - it’s not like I’m going to see an egg explode tomorrow and think “oh, yeah - I shouldn’t shoot people.”

Apart from stickiness, however, I think it is a great attention-grabber and very engaging. If the point was just to get me to notice a logo or name of an organization, then it is great for that.

It’s a great video. I showed it to my 10 year old boy and first he did not even see what was flying trough the scene.

Soon he was asking “Does it really break things like that?”

Seeing a bullet flying towards a boy his age must stick to his mind. The kids these days see too many cartoon and game bullets without realizing the damage they can do!

http://managerstoolbox.blogspot.com/

It’s been such a long time since you’ve added an entry. I loved the book, and I hope you’ll keep the blog fresh and updated until your next project comes along.

I agree with David, but I do wonder if it would stick if people were to see it several times. First time is engaging, second time you know the punchline and it seems to have more drama. I wonder whether it would stick it it was repeated during prime time news every day?