[Via a friend at McKinney] If you want some practice at making ideas stickier, I have a great case study for you. Rope aside 30 minutes and follow along with the process below. It concerns the work of a group called The Girl Effect. Here’s the game plan:
1. Start here. It’s a pdf document with […]
Archive for July, 2008
Deconstructing The Girl Effect
Published by July 18th, 2008 in General, Simplicity, Unexpectedness, Concreteness, Credibility, Emotion and Story. 7 CommentsThe birth of the terrorist fist-jab
Published by July 15th, 2008 in General, Unexpectedness and Emotion. 3 CommentsIt’s hard to track a sleazy idea to its source. For instance, who started the rumor that Snapple supports the KKK, or that Hilfiger is a racist? We’ll probably never know.
But, thanks to a mea culpa in Slate, we can now trace one bad (but sticky) idea to its origin. Remember the notion, now widely […]
Upgrade, don’t discard: The melodrama
Published by July 15th, 2008 in General, Concreteness, Emotion and Story. 0 CommentsSome students in Bob Sutton’s class on “Creating Infectious Engagement” wanted to persuade people to upgrade, not replace, their computers, for the sake of the environment. But where’s the emotion? Where’s the story? Well, voila: “Love the one you’re with.” With a star turn by Dan Wilson as the computer. (Doesn’t he worry about typecasting?)
You should drink 8 glasses of water per day.
Published by July 15th, 2008 in General, Unexpectedness, Concreteness and Credibility. 0 CommentsNope. It’s an urban legend. Nina Shen Rastogi explains.
A Girl Like Me
Published by July 15th, 2008 in General, Simplicity, Unexpectedness, Concreteness, Credibility and Emotion. 3 CommentsI recently did a workshop with a group that’s working to remind people that racism still exists in America and must be actively fought. They pointed out that many people have, in a sense, declared victory on race — after all, haven’t the racist elements of the law been expunged? Haven’t most of the overtly […]
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