Comments on: Deconstructing The Girl Effect

By: marvin clonkey

marvin clonkey — Thu, 06 Nov 2008 09:55:17 +0000

How is this an intelligent or unexpected thought, helping a girl will save the world? It feels smarmy and a bit unaware. A little too “teach a man to fish…”

Not that I think the insight that 3rd World women are better investments versus men (so to speak) is not mineable. I just don’t think the execution is much more than an animated, though nicely written, creative brief.

By: Ilya

Ilya — Tue, 04 Nov 2008 20:51:20 +0000

If I didn’t read the PDF that was on your website, I would have probably dismissed the video as a feminist propaganda. I am still skeptical, but I think that the PDF did a much better job than the video.

By: Nathaniel Whittemore

Nathaniel Whittemore — Thu, 23 Oct 2008 15:02:02 +0000

Great post, just wrote up some reflections of my own on Change.org’s Social Entrpereneurship channel.
http://socialentrepreneurship.change.org/blog/view/awesome_design_watch_the_girl_effect

Thanks for writing!

By: Samuli

Samuli — Wed, 06 Aug 2008 03:25:26 +0000

Thank you Dan,

you could say that the Girl Effect happened in Finland quite early and has had positive results.

By: Simon Middleton

Simon Middleton — Tue, 05 Aug 2008 15:24:24 +0000

I found the Girl Effect video on Seth Godin’s Triiibes site, posted by a member. Extraordinarily and brilliantly sticky and motivating. I ended up here because I wanted to do a bit of research before promoting the campaign on my own website. I agree absolutely about the clunky last line which felt a bit out of key with the rest. But a brilliant piece of work and I am now an advocate. Of course it’s not a new idea… many small and large charities around the world have been pursuing this argument for a long time… but this is the first time the case has been made so compellingly.

By: Dan Heath

Dan Heath — Mon, 04 Aug 2008 13:00:50 +0000

That’s really interesting, Samuli — I like the repeated surprise of Finland triumphing on different metrics. Nice work!

By: Dan Heath

Dan Heath — Fri, 01 Aug 2008 03:40:57 +0000

Brandon, I agree with you — I got the same feeling of “decision paralysis.” I sent a “suggestion box” note to the GlobalGiving folks.

By: Samuli

Samuli — Thu, 31 Jul 2008 06:38:05 +0000

WOW the video is great and sticky.

I recently made a presentation related to the same topic – the education of cildren (especially girls).

It would be nice to hear what do you think about it’s stickyness.

By: Brandon

Brandon — Wed, 30 Jul 2008 22:39:29 +0000

I watched the video, I was moved. Great message. I went to the Girl Effect website – well done – very vivid, and impactful, yet simple to navigate.

I was curious how I could help. I followed the link, and ended up at the Global Giving website. Then, I was quickly overwhelmed by the myriad of options. Choosing between chickens, business loans, legal defense, and a whole host of other giving options – I left.

It wasn’t until a few minutes later that the section in Made to Stick (which I just finished) came back. The addition of more options seemed to make it HARDER for a person to make a decision.

So that is a comment on my experience, and maybe a suggestion to The Girl Effect (which really is a great cause who’s message is well delivered!)

By: Leslie

Leslie — Fri, 25 Jul 2008 00:38:26 +0000

I’ve watched this video 6 or 7 times and I get chills every time. Thank you for deconstructing it in terms of stickiness!