Comments on: Fast Company columns http://www.madetostick.com/blog/2008/08/05/fast-company-columns/ Made to Stick Blog by Dan and Chip Heath Thu, 13 Nov 2008 05:22:57 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: John Reed http://www.madetostick.com/blog/2008/08/05/fast-company-columns/comment-page-1/#comment-13536 John Reed Sat, 09 Aug 2008 13:01:12 +0000 http://www.madetostick.com/blog/2008/08/05/fast-company-columns/#comment-13536 Thanks! Really amazing. I wish i could spend my time on writing articles...just have no time for it. Thanks! Really amazing. I wish i could spend my time on writing articles…just have no time for it.

]]> By: Adam Hade http://www.madetostick.com/blog/2008/08/05/fast-company-columns/comment-page-1/#comment-13505 Adam Hade Fri, 08 Aug 2008 06:10:58 +0000 http://www.madetostick.com/blog/2008/08/05/fast-company-columns/#comment-13505 Dan I agree. It seems that the genuine spirit of helping people with great ideas gets kicked to the curb to make a buck. Have you seen the story about the guy who created an application for the iPhone that cost $999? It was called "I Am Rich" and was simply an image of a red jewel. Nothing else, just a jewel. Apple removed the link but not before 10 people purchased it! Full story: http://latimesblogs.latimes.com/technology/2008/08/iphone-i-am-ric.html Dan I agree. It seems that the genuine spirit of helping people with great ideas gets kicked to the curb to make a buck.

Have you seen the story about the guy who created an application for the iPhone that cost $999? It was called “I Am Rich” and was simply an image of a red jewel. Nothing else, just a jewel. Apple removed the link but not before 10 people purchased it!

Full story: http://latimesblogs.latimes.com/technology/2008/08/iphone-i-am-ric.html

]]> By: Dan Heath http://www.madetostick.com/blog/2008/08/05/fast-company-columns/comment-page-1/#comment-13487 Dan Heath Thu, 07 Aug 2008 13:24:20 +0000 http://www.madetostick.com/blog/2008/08/05/fast-company-columns/#comment-13487 Cam, that's a good point -- sleazy and sticky fit together a little too easily. (I'm sure the campaign to make the Chinese mortified by their dandruff was sticky, too ... I can only hope it generated some self-hatred among the marketers responsible.) Cam, that’s a good point — sleazy and sticky fit together a little too easily. (I’m sure the campaign to make the Chinese mortified by their dandruff was sticky, too … I can only hope it generated some self-hatred among the marketers responsible.)

]]> By: Cam Beck http://www.madetostick.com/blog/2008/08/05/fast-company-columns/comment-page-1/#comment-13454 Cam Beck Wed, 06 Aug 2008 12:37:27 +0000 http://www.madetostick.com/blog/2008/08/05/fast-company-columns/#comment-13454 I haven't read the others yet, but "A Dirty Shame" is very interesting. It sounds like they're using the tools you described in your book for bad, not good. Visa Checkcard: Simple? Yep. Unexpected? Meh. Not shocking, but still creates a moment of pause as you try to figure out what's going on. Concrete? Yes. Credible? Meh. Being concrete makes it credible. Emotional (Shame)? Yep. Story? Uh huh. Another great example of why everyone should read your book. :) I haven’t read the others yet, but “A Dirty Shame” is very interesting. It sounds like they’re using the tools you described in your book for bad, not good.

Visa Checkcard:
Simple? Yep.
Unexpected? Meh. Not shocking, but still creates a moment of pause as you try to figure out what’s going on.
Concrete? Yes.
Credible? Meh. Being concrete makes it credible.
Emotional (Shame)? Yep.
Story? Uh huh.

Another great example of why everyone should read your book. :)

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