After that, it was only shown during the evening. I haven’t actually seen it aired any time in past the few months.

However, a good documentary producer could go a long way with that. Is Michael Moore out there listening…???

WCBs in Canada and the US represent employers (the only ones paying into the fund). Therefore WCBs will do whatever they can to lower fees for corporations. One way is by denying compensation payments to disabled workers. But this would be socially unacceptable unless the public can also be manipulated into believing that the worker is somehow negligent or at fault for causing the accident. In this social marketing campaign, WCBs are subtly adopting the language of the anti-drunk-driver campaign - ” zero tolerance” “negligence”, etc. to manipulate public attitudes towards injured workers. They also use the term “accidents” rather than “injuries” to take the focus away from the person and onto the event. These ads, and other orchestrated ’social engineering’ techniques lay the foundation for WCBs to justify a reduction in injury compensation payments to disabled workers by manipulating public attitudes toward disabled workers.

Those injured workers in the videos would realistically spend the rest of their lives in poverty fighting the WCB for compensation.

The way to reduce injuries is to make companies accountable for workplace safety violations through realistic fees, not protect unsafe companies from these higher fees by denying disabled workers’ claims.

In Ontario, Canada, it has just been revealed publicly that the WSIB has been giving millions of dollars of rebates to companies that have caused workplace fatalities. Injured workers groups have been complaining about this for years but were not listened to because of the socially engineered stigmatization of injured workers as lazy malingerers and complainers.

If you think the WSIB’s ads are scary, check out the Canadian Injured Workers Society at http://www.ciws.ca for a real eye-opener!

On serious not we live in a culture of fear. If you can “scare” people enough they will change. Or maybe not?

I was once in a US Navy machine shop that that had a poster reminding people to remove all jewelry. The image was that of a hand and from where the wedding ring used to be to the tip of the finger all that was left was bone and bits of flesh. I’m sure that it had an impact on anyone thinking they might not take off their ring just this once.

BTW: Great book. I was given a copy at an Adaptive Path conference where Chip gave a presentation. Unfortunately someone swiped it before I finished it.