Jacob Weisberg thinks Obama needs a good catchphrase for his economic plan:
If you go to the economy section on Obama’s Web site, the banner that greets you proclaims, “Responsible Tax Cuts for Ordinary Americans.” It’s accompanied by an image of two piggy banks, a small one labeled “Taxes” and a big one labeled “Savings.” The fat piggie is overflowing with pennies. What, exactly, is the concept here? That we should save less to feed the tax piglet?
If we have to stick with that imagery,
“Smart Tax Policy. For Real Growth.”
If we get to scrap the piggybank imagery,
“It’s Time to Make American Tax Dollars Work for Americans.”
Or, going a whole different route, we could just put lipstick on the piggy bank?