Check out this inspired online promotion for the Gonzaga U women’s basketball team. Make sure to enter your correct phone number (they don’t store the info). Absolutely ingenious, and it didn’t cost a fortune. (I wanted to buy season tix afterwards, even though I’m about 2,600 miles from Spokane…)

Funny!
Are you kidding me!! That is so refreshing and energizing. Gozags. My company markets cross media marketing (direct mail+personalized URLs) and that was exciting to see. Wish I had thought of it first!
This is fantastic!
Funny and brilliant.
That was really dumb. You all must have very low expectations… no wonder then that all promotions like this are normally just as dumb.
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