Home The Book The Authors Book Resources Excerpts Media Column Blog Contact




I’m a Gonzaga fan now

Check out this inspired online promotion for the Gonzaga U women’s basketball team. Make sure to enter your correct phone number (they don’t store the info). Absolutely ingenious, and it didn’t cost a fortune. (I wanted to buy season tix afterwards, even though I’m about 2,600 miles from Spokane…)

 

RSS feed

6 Comments »

Comment by Erik
2008-10-17 15:40:34

Funny!

 
Comment by David Moore
2008-10-24 17:28:34

Are you kidding me!! That is so refreshing and energizing. Gozags. My company markets cross media marketing (direct mail+personalized URLs) and that was exciting to see. Wish I had thought of it first!

 
Comment by Janine
2008-10-29 10:37:02

This is fantastic!

 
Comment by Loretta
2008-10-29 13:42:51

Funny and brilliant.

 
Comment by Laurie
2008-10-30 12:52:52

That was really dumb. You all must have very low expectations… no wonder then that all promotions like this are normally just as dumb.

 
Comment by Robert Potter
2008-11-12 21:51:28

n5tyez10qqmiwf5t

 
Name (required)
E-mail (required - never shown publicly)
URI
Your Comment (smaller size | larger size)
You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong> in your comment.