I’m proud to announce that there’s a new edition of Made to Stick on the shelves, with 30+ pages of new material. (And I’m embarrassed to announce that it hit the shelves like 2 weeks ago and I just kept forgetting to plug it.)
We’ve added a new chapter called “Sticky Advice,” which includes 3 new pieces: “How [...]
Archive for November, 2008
I’ll be away until December 3rd — sorry about the blog-silence…
In the meantime, take a gander at the wonderful book Mindless Eating by Brian Wansink … but for your own peace of mind, you should probably wait until after Thankgiving to read it.
BTW, an administrative note: We are turning comments off on the blog for future entries. We just got tired of dealing with spam. (I feel guilty saying this since the filter catches the vast majority — but still that 1% is frustrating.) That doesn’t mean we don’t want to hear from you! Please just email your comments [...]
Malcolm Gladwell’s new book, Outliers, was released today. Go get it at Amazon. (I’m not sure which I’ve had pre-ordered longer, Outliers or Season 4 of LOST, but it’s a close race.)
There’s a frustrating piece about Gladwell in New York Magazine in which his profiler seems determined to find something not to like about him. Within the first [...]
From Miguel Helft:
In early February, for example, the C.D.C. reported that the flu cases had recently spiked in the mid-Atlantic states. But Google says its search data show a spike in queries about flu symptoms two weeks before that report was released. Its new service at google.org/flutrends analyzes those searches as they come in, creating [...]
If Starbucks marketed like a church…
Published by November 11th, 2008 in Concreteness, Emotion, General, Story and Unexpectedness. 0 CommentsJohn Moore at Brand Autopsy highlights this satirical video, created by a church marketing expert to inspire churches to find ways that ”we can remove the speed-bumps we have unknowingly created for visitors.”
My favorite part: The barrista waits on a couple that is clearly new to Starbucks – they’re a bit overwhelmed and end up asking sheepishly for ”a [...]
685 newspaper-front pages from around the world. This wonderful service courtesy of Newseum.
It must be Cleverly Customized Viral Video Week. Via Katya at the Non-Profit Marketing Blog, check out this fun video from the AARP. (And if you missed the Gonzaga U season ticket appeal, go see it now.)
By now, I hope you’ve seen the wonderful Girl Effect video. (I deconstructed it a few weeks back.) I’m pleased to say that they’ve radically simplified the process of making a donation. (It used to give so many options that it virtually ensured that “decision paralysis” would take place.) Barry Schwartz is smiling somewhere…
No doubt you’ve made [...]
A headline that sticks
Published by November 3rd, 2008 in Concreteness, General and Unexpectedness. 2 CommentsI could not resist clicking on this headline.
“Airwaves Battle Pits Dolly Parton Against Google“
My compliments to the headline writer.
