If the world were a village of 100 people, how many of the 100 would be white? How many would speak Spanish? How many would have a college education? Satisfy your curiosity by checking out “The World of 100,” a series of poster-infographics designed by Tony Ng.
It’s kind of amazing how much easier it is to […]
Author Archive for danheath
This ad for Red House, a furniture store in High Point, NC, pitches racial reconciliation through couches and bedroom sets. The spot’s creators said they were inspired when the Red House staff “pointed out the fact that their employees and customer base were like the ‘Rainbow Coalition,’ and we thought something with a comical racial […]
I’ve received notes about this from several people, and boy, you were right.
This video features Susan Boyle, a contestant on the show Britain’s Got Talent. It’s as sticky as a story gets.
In the book, we talk about “Challenge Plots” — stories in which a protagonist overcomes a formidable challenge and succeeds. David and Goliath is the […]
The Dirtiest Hotels in the World
Published by February 26th, 2009 in General, Unexpectedness, Concreteness and Emotion. ClosedThis is a brilliant promotion from TripAdvisor. Got it via email and it was the one promo email, out of the last 500, that I’ve clicked thru to see. How can you not? Its strength is its unexpectedness — most companies would be too chicken to try something like this.
From a review of the #1 hotel […]
Via the naming firm Eat My Words, the worst name of 2008 was a new “financial literacy” site for children called — wait for it — Shyrk. (I guess Pilfr wasn’t available.)
But then, before the trophy could even be engraved, there was an update:
We were tipped off that Shyrk renamed themselves with an even worse […]
Hey, just a forewarning that after today, the blog will go quiet until mid-March. Which reminds me of something: You may have noticed by now that my posting tends to be a bit infrequent and erratic. (Sadly, this is also the pace of my good ideas.) So if you check the blog regularly, you may find […]
You can now get a (RED) card from Starbucks. Here’s how it works: You can buy the card online, or in a store, and purchase credit on it, just like any other Starbucks card. But there’s a big difference: With every transaction you conduct, five cents is used to buy life-saving medicine for people in […]
What else is there to say, really?
Talking strategy at Newsweek
Published by February 10th, 2009 in General, Unexpectedness and Concreteness. ClosedRichard Perez-Pena writes that Newsweek’s “ingrained role of obligatory coverage of the week’s big events will be abandoned once and for all,” according to execs.
Let’s leave aside whether this strategic shift makes sense or not. Notice how Newsweek editor Jon Meacham articulates the shift in a way that is concrete, specific, and full of uncommon […]
The leaders of 800-CEO-READ, Jack Covert and Todd Sattersten, have just released their book called The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You. This book is a no-brainer for your bookshelf — it’s like having a literate Cliff’s Notes guide to all those books […]
