Check out this video. Don’t want to give anything away. It’s got quite a visceral punch. (via one of Chip’s students at Stanford)
Author Archive for danheath
“Choice” video
Published by March 11th, 2008 in General, Simplicity, Unexpectedness, Concreteness and Emotion. 11 CommentsThe iTunes model has hit publishing. Our publisher, Random House, is selling individual chapters out of books. And Made to Stick is the guinea pig for this noble experiment. The chapters are priced at $2.99 each. Check out the WSJ article on the launch or go directly to the commerce site and load up your basket with chapters.
I want to recommend a few business books that are near and dear to me (I’m leaving out books you would have already seen everywhere, like Gladwell’s books.). I’m sure I’m forgetting some, so consider this a work in progress.
The Paradox of Choice by Barry Schwartz. If you haven’t read this book, stop everything and […]
Made to Stick has received some honors recently, and it is high time we said thank you.
Made to Stick was named Best Business Book of 2007 by The 800-CEO-READ Business Book Awards. (We also won the award for best Advertising/Marketing book.) This one has special meaning for us because we know and like and respect the […]
We begin our book with the famous urban legend of the “kidney thieves.” If only it had stayed an urban legend. According to this article in the NYT, stealing kidneys has become a ghastly reality in one part of India.
You may have seen “The Story of Stuff” by now — if you haven’t, it’s worth your time to check out. It’s an anti-consumerism video narrated by a woman named Annie Leonard. It’s been a huge viral sensation — it logged over 100,000 views in the week after its release.
The video is well done — it […]
Mercy Corps’s thoughtful use of concreteness
Published by December 20th, 2007 in General, Concreteness and Emotion. 1 CommentWhen you give to Mercy Corps, they follow up with an email that gives you a concrete vision of how you’ve helped. For instance: “Your support of $40 provides a Zimbabwean family clean drinking water for two years.”
Lots of charities have figured out that, in soliciting donations, they need to anchor abstract amounts of money in […]
“Canoe Man”
Published by December 20th, 2007 in General, Simplicity, Concreteness, Credibility, Emotion and Story. 0 CommentsThere are 6 principles of sticky ideas, and folks, Canoe Man has all 6. It’s no wonder why this bizarro tale has captivated the UK public.
Robert M brought it to our attention with this introduction: “Man vanishes at sea in 2002, only his battered kayak is found. Wife and two sons mourn, then wife claims life […]
Triggers and water conservation
Published by December 20th, 2007 in General, Simplicity, Unexpectedness and Concreteness. 0 CommentsPark Howell saw our column about “Triggers” in Fast Company and wrote us with a great story:
In 1999, we created the “Water - Use it Wisely” conservation campaign that was completely built on environmental triggers. I think we were simply more intuitive (lucky) in our approach than brilliant (good) when creating the campaign, but it […]
If everyone had a brain like this guy, it would be a heck of a lot easier to make our ideas stick… What a fascinating story.
Turns out the guy’s brother is making a documentary about him and his remarkable memory.
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