The iTunes model has hit publishing. Our publisher, Random House, is selling individual chapters out of books. And Made to Stick is the guinea pig for this noble experiment. The chapters are priced at $2.99 each. Check out the WSJ article on the launch or go directly to the commerce site and load up your basket with chapters.
Archive for the 'Book news' Category
Made to Stick has received some honors recently, and it is high time we said thank you.
Made to Stick was named Best Business Book of 2007 by The 800-CEO-READ Business Book Awards. (We also won the award for best Advertising/Marketing book.) This one has special meaning for us because we know and like and respect the […]
[NOTE: This promotion is now over — we will be posting the accumulated stories soon!]
Calling all teachers! We want to trade you a free signed copy of Made to Stick for one of your stories. Here are the details.
We want your story of a classroom lesson that stuck. Maybe it’s one of yours, or […]
So I’m looking for some advice on an absurd situation that I have blundered myself into. Here’s the backstory: I was looking for some kind of fun giveaway related to the book. I had the profound insight that maybe the giveaway should relate to stickiness. So I Googled all manner of variations on “sticky,” which yielded some interesting […]
I’ll be a guest today on the American Marketing Association’s internet radio show, Marketing Matters Live! The time slot is Noon - 1pm Eastern. They will be taking calls, so anyone who has a hard question, please go to lunch during this time. More details here (as well as the link to the live audio). Come have […]
Here are the links to our Fast Company columns to date. They make great weekend reading. Sort of.
July 2007: Leadership is a muscle. How is your attitude about your abilities affecting your success?
June 2007: Give ‘em something to talk about. Your product may be good, but will it spark a conversation?
May 2007: Success can make […]
Made to Stick: Now R-rated
Published by July 10th, 2007 in General, Unexpectedness, Concreteness and Book news. 6 CommentsTo my knowledge, no one, anywhere in the world, has ever used the word “sexy” to describe Made to Stick. I am pleased to announce, though, that our innovative publisher in Taiwan, Locus Publishing, has broken the sexy barrier. The cover of the book shows a strip of tape somewhere that you wouldn’t expect. Check […]
Boing Boing likes our cover
Published by March 29th, 2007 in General, Concreteness, Emotion and Book news. 7 CommentsCory Doctorow likes the duct tape on our cover. Cool. I’ve been a Boing Boing fan for years — was quite a nice surprise to see a familiar image there.
There were some early cover designs of the book that included Post-It Notes. And we were thinking, is there anything less sticky than a Post-It? Isn’t […]
Wednesday at Powell’s
Published by February 21st, 2007 in General, Simplicity, Unexpectedness, Concreteness, Emotion and Book news. 0 CommentsOur guest-blog post over at Powell’s books today asks the question: Can a billboard be too scary?
We also discuss sticky & non-sticky terror-preparation tips. Hope you enjoy.
Are cats left-pawed or right-pawed?
Published by February 20th, 2007 in General, Unexpectedness, Concreteness, Book news and Teachers. 3 CommentsThe answer to this question, and more, at the Powell’s site where we’re guest-blogging this week.
I was pleased to be able to include this sentence in today’s entry: “A study on toads found the creatures mostly used their right legs when removing a plastic balloon that researchers had wrapped around their heads.”
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