http://www.madetostick.com/blog Made to Stick Blog by Dan and Chip Heath Thu, 04 Mar 2010 20:20:42 +0000 http://backend.userland.com/rss092 en We're relocating the blog to our new site: HeathBrothers.com. We will keep all archival blog posts here, but as of Jan 1, 2010, the new posts will only appear at the Heath Brothers site. Come pay us a visit! internet casino gambling online casino online free black jack card casino free game online free ... http://www.madetostick.com/blog/2010/01/01/the-blog-has-moved/ If the world were a village of 100 people, how many of the 100 would be white? How many would speak Spanish? How many would have a college education? Satisfy your curiosity by checking out "The World of 100," a series of poster-infographics designed by Tony Ng.It's kind of amazing how ... http://www.madetostick.com/blog/2009/05/05/the-world-of-100/ This ad for Red House, a furniture store in High Point, NC, pitches racial reconciliation through couches and bedroom sets. The spot's creators said they were inspired when the Red House staff "pointed out the fact that their employees and customer base were like the 'Rainbow Coalition,' and we thought ... http://www.madetostick.com/blog/2009/05/05/furniture-for-white-people-and-black-people/ I've received notes about this from several people, and boy, you were right. This video features Susan Boyle, a contestant on the show Britain's Got Talent. It's as sticky as a story gets. In the book, we talk about "Challenge Plots" -- stories in which a protagonist overcomes a formidable challenge and succeeds. ... http://www.madetostick.com/blog/2009/04/16/on-susan-boyle/ This is a brilliant promotion from TripAdvisor. Got it via email and it was the one promo email, out of the last 500, that I've clicked thru to see. How can you not?  Its strength is its unexpectedness -- most companies would be too chicken to try something like this. From a ... http://www.madetostick.com/blog/2009/02/26/the-dirtiest-hotels-in-the-world/ Via the naming firm Eat My Words, the worst name of 2008 was a new "financial literacy" site for children called -- wait for it -- Shyrk. (I guess Pilfr wasn't available.) But then, before the trophy could even be engraved, there was an update: We were tipped off that Shyrk renamed ... http://www.madetostick.com/blog/2009/02/25/the-worst-name-of-the-year/ Hey, just a forewarning that after today, the blog will go quiet until mid-March. Which reminds me of something: You may have noticed by now that my posting tends to be a bit infrequent and erratic. (Sadly, this is also the pace of my good ideas.) So if you check the ... http://www.madetostick.com/blog/2009/02/25/spotty-service/ You can now get a (RED) card from Starbucks. Here's how it works: You can buy the card online, or in a store, and purchase credit on it, just like any other Starbucks card. But there's a big difference: With every transaction you conduct, five cents is used to buy ... http://www.madetostick.com/blog/2009/02/25/from-the-no-brainer-file-starbucks-red-card/ What else is there to say, really? http://www.madetostick.com/blog/2009/02/10/magnetic-duct-tape/ Richard Perez-Pena writes that Newsweek's "ingrained role of obligatory coverage of the week’s big events will be abandoned once and for all," according to execs. Let's leave aside whether this strategic shift makes sense or not. Notice how Newsweek editor Jon Meacham articulates the shift in a way that is concrete, ... http://www.madetostick.com/blog/2009/02/10/talking-strategy-at-newsweek/