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The 100 Best Business Books of All Time

The leaders of 800-CEO-READ, Jack Covert and Todd Sattersten, have just released their book called The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You. This book is a no-brainer for your bookshelf — it’s like having a literate Cliff’s Notes guide to all those books you know you should have read by now. No one alive — truly no one — spends as much time thinking about the virtues (or otherwise) of business books than Jack and Todd.

And clearly they have exquisite and refined judgment, because Made to Stick made the list. Check out the Top 100 list or go buy it.

 

Bill Gates at TED

In his talk at TED, Bill Gates released a jar full of mosquitoes, sending them out to feast on some of the world’s best & brightest blood. “Malaria is spread by mosquitoes,” he said. “I brought some. Here, I’ll let them roam around. There is no reason only poor people should be infected.” He then waited a few minutes before reassuring the crowd that the mosquitoes were malaria-free.

A bit mean, maybe, but at least he broke through to people’s emotions.

He also used a nice comparison: “There is more money put into baldness drugs than into malaria,” Gates quipped, triggering laughter. “Now, baldness is a terrible thing and rich men are afflicted. That is why that priority has been set.”

I’ll link to the video once it’s posted.

“We let polluted air speak for itself”

How do you convince people that air pollution is a problem? You let them see it for themselves. Check out this very smart outdoor campaign in Hong Kong. (Thanks to Choleena at Tantramar for the tip.)

On bathroom signage

One of my favorite coffee shops here in Raleigh is part of a strip mall, and the businesses all share a common bathroom. Recently, someone started locking the communal bathroom, and a sign was scotch-taped to the door. In that inimitable management-font-style, the sign read: “THE BATHROOMS HAVE BEEN LOCKED FOR YOUR CONVENIENCE.” 

Well, no. In most civilizations, it is considered more convenient to simply push open the door than to request a key from the overworked barrista. But no matter.

One day I asked one of the barristas what gives with the locked bathroom, and she said, “We had to lock it because a crazy homeless man was smearing his feces on the wall, and the janitor threatened to quit.”

OK, that gave me a dramatically more favorable attitude toward the lockup. And it made me wonder — isn’t there something to be said for the cold, hard, gross truth: “THE BATHROOMS HAVE BEEN LOCKED TO KEEP THE CRAZY, FECES-SMEARING HOMELESS GUY OUT. SO WE KNOW IT’S A HASSLE FOR YOU TO GET THE KEY, BUT JEEZ, THINK ABOUT THE JANITOR.”

Jokes aside, I do think there’s a communication moral buried in here. By keeping me at arm’s length from the real issue, the management allowed me to jump to false conclusions. (I assumed that the landlord was trying to keep non-paying customers from using the facilities, and I fumed about how petty that was.)

Wouldn’t our audience understand us better, and feel more empathy for us, if our instinct was to give them a glimpse of our reality rather than try to obscure it?

thank you. MORE MORE MORE!!!

Is it me, or is it crazy for charities to respond to someone who’s donated money by sending them a thank-you letter along with an appeal for more money (complete with SASE)?

Imagine if you gave someone a wedding gift and they responded with a thank-you card, along with an appeal to buy one more champagne flute. (Oh, and because of an URGENT need, please send a Santoku knife as well…)

Free stuff!

We’ve posted a bunch of resources that you may find interesting. They’re all free. So go get ‘em. Goodies include:

  • [PDF] Making presentations that stick
  • [podcast] Learning from urban legends: Creating ideas that spread
  • [podcast] Making you stick: How to stand out
  • [PDF] Teaching that sticks

The End of the Financial World As We Know It

Here is the first must-read article of 2009: an analysis of the breakdown of the financial system, from subprime to Madoff, written by Michael Lewis (Liar’s Poker, Moneyball) and David Einhorn (who runs a huge hedge fund called Greenlight Capital). It’s the first crisis-analysis I’ve seen that seems worthy of the task. It’s smart, opinionated, and convincing, and best of all, it includes solutions, which have been in rather short supply. Rope aside 30 minutes and read this long piece in its entirety. Here’s a random snippet:

Over the last 20 years American financial institutions have taken on more and more risk, with the blessing of regulators, with hardly a word from the rating agencies, which, incidentally, are paid by the issuers of the bonds they rate. Seldom if ever did Moody’s or Standard & Poor’s say, “If you put one more risky asset on your balance sheet, you will face a serious downgrade.”

The American International Group, Fannie Mae, Freddie Mac, General Electric and the municipal bond guarantors Ambac Financial and MBIA all had triple-A ratings. (G.E. still does!) Large investment banks like Lehman and Merrill Lynch all had solid investment grade ratings. It’s almost as if the higher the rating of a financial institution, the more likely it was to contribute to financial catastrophe. But of course all these big financial companies fueled the creation of the credit products that in turn fueled the revenues of Moody’s and Standard & Poor’s.

These oligopolies, which are actually sanctioned by the S.E.C., didn’t merely do their jobs badly. They didn’t simply miss a few calls here and there. In pursuit of their own short-term earnings, they did exactly the opposite of what they were meant to do: rather than expose financial risk they systematically disguised it.

Outlaw 401(k) plans?

I’m a fan of Dan Solin’s no-nonsense writing about investment. Today he makes a strong case that employees who participate in 401(k) plans are underserved and overcharged:

The 401(k) system is a disgrace. Employers get paid off in the form of subsidies to select brokers and advisors who control the investment options in the plan. They, in turn, get paid off by fund families and insurance companies which limit employees’ investment options to costly, under-performing funds.

The fox guarding the hen house is the big winner. They have a vested interest in steering employees in the wrong direction. That’s why there is no standardized investment education.

It gets worse:

The hidden costs in these plans were starkly illustrated in recent testimony before Congress. The mutual fund industry was aptly describe as the world’s largest “skimming operation”. It views the $12 trillion in 401(k) assets as a “trough” from which it siphons off an “… excessive slice of the nation’s household, college, and retirement savings.”

Daily Show statistics

The other night Jon Stewart mentioned that if you commit murder, you’ve got a 48% chance of going to jail. Versus if you’re an Illinois Governor, you’ve got a 50% chance. (4 out of the last 8 Governors have ended up in the clink.)

Mick Jagger meets Polka

Hey, life isn’t just about agonizing over nuclear arsenals. That’s the majority of it, probably, but then there’s also Mick Jagger doing a Polka Dance!

(And here’s some additional comic relief — advertising-themed — from Patrick Scullin, the creator of the MickPolka video.  You’ve got to love a piece that starts with the line, ”If you’re like me, you’re married to my wife and have two sons.”)